‘Till Watch

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Projects Watches describes its timepieces as wearable architecture. I don’t think they mean literally wearable architecture like the Sleep Suit, but maybe more like how if you take a building and extract its defining components, and then use them to construct a time-telling accessory, then you will be reinforcing your own structure by…I don’t know. This is why I’m a Web surfer and not an artist by trade. Also, one time my high school art teacher asked me why I painted a bowl of fruit with my left hand when I’m right-handed and I told her I did use my right hand and she said, “Um. Oh.”

This ‘Till Watch is cool because as its disc hands turn they give a readout of the time in both numbers and words. The effect provides a visual not just of how a day’s hours and minutes are coming along, but also of how we often use them to form a relationship between now and then when we speak them out loud. On the ‘Till Watch it isn’t 10:10, it’s 10 past 10. Or half past 10. Or a quarter till 11. In this way, Projects Watches says time avoids the linear model to which digital watches confine it. It reads more cyclically, repeatably, and truer to its nature.

OK. But what I like best about the ‘Till Watch is how it covers up all the numbers that aren’t what time it is. The ones that always crapped all over everything when I was trying to learn to read an analog clock face. What? 4 means 20? 8 means 40? What are these hash marks? What is that ticking sound?!

‘Till Watches have brushed stainless steel cases and silicone bands. They are available with both black-on-black and black-on-white counter discs.

Muchas danke to Manny for the Dude Product Tip.

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